The viral campaign for Matt Reeves’ Let Me In has kicked into gear. While these marketing strategies don’t necessarily help the box office, this should increase the buzz for a film that will need everybody in its corner.
Initial concerns were voiced when it was announced that Matt Reeves would direct an American remake of the Swedish sensation Let The Right One In. Everything we’ve heard and seen so far suggests he has done a pretty good job. As is customary these days with films for the younger crowd, a viral campaign has given the audience a chance to interact with the film they are anticipating.
The viral site, Help Me, now presents four complicated riddles. When you solve them all, a batch of ...
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